Tag: Amazon

Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …

Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).

A total of 48.5% of Amazon consumers use it “occasionally” or “frequently” to find out new products or brands, also 20.5% prefer to stick with familiar ones, while 31% of surveyed customers claimed they don’t shop on Amazon.

23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.

Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon. To gain more insights into shoppers behavior on Amazon check the survey results: 48.5% …

“Retail” is a key example of how digital trends had altered the competitive landscape! With retailers around the globe are facing competitors also from around the globe. In average, 28% of the global online shoppers had stated that they “shop less often” at retail stores because they do shop from Amazon.com. This “Amzon.com” effect is very noticeable in Japan with the highest percentage …

It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …

Amazon is the reigning king of e-commerce. It is the world’s largest online retailer, featuring over 200 million products available to USA consumers, and growing at enviable levels of growth daily. Unveil the Amazon shoppers’ behaviors, preferences, and attitudes towards this e-commerce giant: 73% of Amazon shoppers have been customers for at least 4 years, …