Tag: Amazon

Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles. Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead …

The most popular promotion method for Amazon sellers is “Amazon Sponsored Products”, which is used by 60% of respondents because it’s the most effective way for them to reach their target audiences on Amazon and increase traffic to their product pages. This method is followed by social media with a rate of 42% and then …

When Amazon merchants were asked about channels they sell on besides Amazon, 65% of them reported that they sell on eBay in addition to Amazon, while 39% indicated that they sell on their own website. These rates followed by few percentages for other e-commerce channels such as Shopify (16%) and Etsy (11%), etc.

Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding of how marketers are adapting trade tactics & budgeting in an …

Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …

Globally, there are over 2 million Amazon third-party sellers. The competition is fierce, the potential for success huge, and the opportunities for sellers limitless. Figure out the 9 practical and actionable steps that will help you strategically grow and develop your Amazon business from $1M to $10M: Be a strategic purchaser and think carefully about …

The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to …

Among the total of Amazon shoppers – prime member & non-Prime – 39% of Amazon prime members always check the price on amazon.com before purchasing on a different website, compared to just 29% of non-prime members. Another rate of 55% of Amazon prime members reported that they often or sometimes check the price on amazon.com, …