Tag: Amazon

In this fast-moving digital world, digital experimentation is the biggest thing ever. Experimentation is the key to winning in an increasingly digital world. It’s rapidly establishing itself as the way successful companies do business, from mega brands like Amazon, Visa, and Sky to numerous ambitious startups. Why? In brief, digital experimentation shows you what your …

Amazon announced on Friday, 31st of May, that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution. This deal follows a two-month sales review since Sizmek declared bankruptcy back in March, 2019. Following its bankruptcy, Sizmek’s liquidated assets are recognized for how beneficial they can be. The platform’s scale and server …

Search Engine Optimization (SEO) doesn’t just apply to your own e-commerce site, it’s also a vital factor in driving additional traffic to your Amazon Marketplace listings. Amazon is more willing to make updates suggested by a brand owner as opposed to a re-seller so brands have a much easier time of getting changes implemented for …

Back to 2017, the ad revenue of the e-commerce giant ‘Amazon’ in the US has grown to over $1.65 billion, according to eMarketer. That’s more than a 500% increase in just six years. By 2019, that number is set to double again. – So, the question here is “how can your brand leverage this fast-growing, …

Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …

Having a high ranking product on Amazon is an excellent way to boost your sales, as more potential customers will find your products when searching the site. To rank higher on Amazon, it’s critical for sellers to understand how the Amazon Ranking algorithm (named A9) works as well as the Amazon’s top ranking factors. This …

A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …

Consumers around the whole world, not in the US only, are still most motivated by one key holiday shopping fundamental: A good deal. Based on this principle, BDO has conducted a survey on a sample of over 1000 American shoppers to investigate their purchasing behavior planned for the upcoming holiday season. Key Takeaways of the …