Tag: Amazon

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

Enhancing and attracting online customers is very important to know about their behavior and understand what they require and need. Since online shopping is the new medium of shopping with new demands of consumers. All customers have their own desires and demands for products so that it is very crucial for all online retailers to …

Have you ever run an external traffic campaign before? Do you want to drive traffic to your Amazon listing? LandingCube launched its definitive guide filled with actionable information that you can implement in your Amazon business. The guide focuses mainly on driving traffic from outside of Amazon to your product page. (This is usually called …

In the past decade, there has been a dramatic change in the way consumers have handled their shopping. Although consumers continue to purchase from a physical store, they tend to shop online since it frees the customer from personally visiting the store. online shopping has its advantages as it reduces the effort of traveling to …

As retail collides with adjacent consumer-focused sectors, the industry continues to undergo constant disruption, However, one thing remains consistent: consumers are becoming more powerful, with expectations of having it all, all purchase decisions come down to two factors; convenience and connection. Consumers shopping online expect convenience that goes beyond the in-store experience, and one of …

The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …

From choosing the right product to advertising techniques and inventory management—there’s a large number of factors to carefully consider when launching a new product on the e-commerce giant, Amazon. Amazon has a credit of making swift changes, and in 2017 they announced they will no longer permit free or discounted products in exchange for reviews. …

It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …