Tag: Amazon Shoppers

The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices …

Amazon still the undisputed king of online shopping and advertising on Amazon is reaching full maturity. JP Morgan estimated that the advertising revenue of Amazon could skyrocket to $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017. So, in 2018, CPC Strategy surveyed more than 1500 US Amazon shoppers to track their …

No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …

The most popular promotion method for Amazon sellers is “Amazon Sponsored Products”, which is used by 60% of respondents because it’s the most effective way for them to reach their target audiences on Amazon and increase traffic to their product pages. This method is followed by social media with a rate of 42% and then …

Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …

The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to …

Amazon shoppers don’t adhere to traditional retail shopping days. 66.6% of them said they didn’t make any purchases on Amazon during Black Friday and 13.6% use Amazon as a window shopping.

Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon. To gain more insights into shoppers behavior on Amazon check the survey results: 48.5% …