Back to 2017, the ad revenue of the e-commerce giant ‘Amazon’ in the US has grown to over $1.65 billion, according to eMarketer. That’s more than a 500% increase in just six years. By 2019, that number is set to double again. – So, the question here is “how can your brand leverage this fast-growing, …
Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …
Amazon continues to dominate the e-commerce landscape and there’re increasing year-over-year profit margins for third-party sellers on the Marketplace, as well as opportunities for continued growth through private label expansion. To take a pulse of the Amazon Marketplace and its seller inhabitants, Feedvisor has conducted ‘The State of the Amazon Marketplace 2018‘, a survey of …
Amazon now employs more than 25,000 people, this number is increasing in an incredible way and will not stop. Amazon sellers know that nothing on Amazon stays the same for long, what might be in demand one week may not be in demand the next week. Figure out a brief of the State of the …
Nearly 65% of Amazon sellers indicated that they depend mainly on webinars as their preferred resource to keep informed about the retail industry. Facebook rated as the second most common industry knowledge resource used by 39% of merchants, followed by Blogs with a rate of 39% too.
The most popular promotion method for Amazon sellers is “Amazon Sponsored Products”, which is used by 60% of respondents because it’s the most effective way for them to reach their target audiences on Amazon and increase traffic to their product pages. This method is followed by social media with a rate of 42% and then …
When Amazon merchants were asked about channels they sell on besides Amazon, 65% of them reported that they sell on eBay in addition to Amazon, while 39% indicated that they sell on their own website. These rates followed by few percentages for other e-commerce channels such as Shopify (16%) and Etsy (11%), etc.
The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to …