The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …
The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices …
Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …
Amazon now employs more than 25,000 people, this number is increasing in an incredible way and will not stop. Amazon sellers know that nothing on Amazon stays the same for long, what might be in demand one week may not be in demand the next week. Figure out a brief of the State of the …
The most popular promotion method for Amazon sellers is “Amazon Sponsored Products”, which is used by 60% of respondents because it’s the most effective way for them to reach their target audiences on Amazon and increase traffic to their product pages. This method is followed by social media with a rate of 42% and then …
Among the total of Amazon shoppers – prime member & non-Prime – 39% of Amazon prime members always check the price on amazon.com before purchasing on a different website, compared to just 29% of non-prime members. Another rate of 55% of Amazon prime members reported that they often or sometimes check the price on amazon.com, …
Amazon is the reigning king of e-commerce. It is the world’s largest online retailer, featuring over 200 million products available to USA consumers, and growing at enviable levels of growth daily. Unveil the Amazon shoppers’ behaviors, preferences, and attitudes towards this e-commerce giant: 73% of Amazon shoppers have been customers for at least 4 years, …
In 1994 Amazon was Launched, but nowadays Amazon is used by millions of sellers around the world. Around 50% of Amazon sellers are small sellers or sole traders, making under $100,000 annually. A survey of more than 1500 Amazon sellers outlines their selling habits, where they sell, how much profit they make, their expansion plans, …