Researches
Getting to Know Your Customers: Amazon User Study 2018 | Feedvisor
For the second year in a row, Feedvisor conducted a survey on over 1500 Amazon shoppers to investigate their buying habits, including how often they make purchases, how they decide which items to buy and what are the most important sales factors to them. In general, data revealed that Amazon shoppers and Prime members are …
Indicators
Checking Prices Almost Became a Habit for Most of Amazon Shoppers, 2016 | Feedvisor
Among the total of Amazon shoppers – prime member & non-Prime – 39% of Amazon prime members always check the price on amazon.com before purchasing on a different website, compared to just 29% of non-prime members. Another rate of 55% of Amazon prime members reported that they often or sometimes check the price on amazon.com, …
Indicators
Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
Indicators
Almost Half of Amazon Consumers Use it to Discover New Products, 2017 | CPC Strategy
A total of 48.5% of Amazon consumers use it “occasionally” or “frequently” to find out new products or brands, also 20.5% prefer to stick with familiar ones, while 31% of surveyed customers claimed they don’t shop on Amazon.
Indicators
Amazon Shoppers Are Sometimes or Frequently Compare Amazon Prices Elsewhere, 2017 | CPC Strategy
23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.
Researches
Infographic: Amazon Shoppers Study, 2016 | Radial
Amazon is the reigning king of e-commerce. It is the world’s largest online retailer, featuring over 200 million products available to USA consumers, and growing at enviable levels of growth daily. Unveil the Amazon shoppers’ behaviors, preferences, and attitudes towards this e-commerce giant: 73% of Amazon shoppers have been customers for at least 4 years, …