Tag: AI Technologies

Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the …

Artificial intelligence can be used to solve problems across the board it can support businesses in increasing sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. Simulation of human intelligence processes by machines, especially computer systems. AI is performing tasks such as identifying patterns in the data more efficiently than humans, enabling businesses to gain more insight out of …

AI and automation are changing the business environment across industries, delivering new opportunities through intelligent, automated products. Some companies are ahead of the curve, and others are stagnating in their adoption of the tech. As the adoption of AI technologies continues to grow, so will the demand for skilled workers. Larger enterprises may choose positions to …

AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate the customer next move and improve the customer journey through relevant content and individualized automation. For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but …

Online shoppers are thankful for the increase of smartphone technologies in the recent years, the need for a simple and secure online payment method has become an important issue. The fact that so many consumers would be happy to exchange PINs and passwords for biometrics is significant and could have huge consequences for how shoppers will pay in the future. …

USA adults are more likely to use the voice assistant in their smartphones over the one in their smart speakers when at home, they won’t shift voice assistant usage toward smart speakers until these home bound devices develop more unique use cases. As tech companies aim to make lives easier, our devices are armed with …

Artificial intelligence-led services, among others, are already permeating our lives, with many more business use cases being analyzed and new technologies developed. As rapid advances begin to change industries, markets and the competitive landscape. Organizations are facing pressure to design, build, and deploy AI systems that deserve trust and inspire it. Take a glance at …

The landscape of online advertising is rapidly changing. New technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. Advertisers expect these technologies will capture more of their audiences’ personal and professional hours. These technologies are already in our homes such as smart …