Indicators
Personalization Is The Most Emerging Trend Will Influence B2B Marketers Plans With a Rate of 58%, 2018 | Contentive
The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …
Indicators
53% of Canadian Shoppers Prefer Interacting With a Person in a Retail Store Instead of a Robot, 2018 | UPS
Retail technology is playing a large role, when asked about the appeal of robots in retail stores, roughly half of consumers in Canada are not convinced with 53% said that they prefer interacting with a person. 46% of surveyed Canadian shoppers indicated that they would not want robots in retail stores since they will be replacing …