Online shoppers are thankful for the increase of smartphone technologies in the recent years, the need for a simple and secure online payment method has become an important issue. The fact that so many consumers would be happy to exchange PINs and passwords for biometrics is significant and could have huge consequences for how shoppers will pay in the future. …
Artificial intelligence-led services, among others, are already permeating our lives, with many more business use cases being analyzed and new technologies developed. As rapid advances begin to change industries, markets and the competitive landscape. Organizations are facing pressure to design, build, and deploy AI systems that deserve trust and inspire it. Take a glance at …
The landscape of online advertising is rapidly changing. New technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. Advertisers expect these technologies will capture more of their audiences’ personal and professional hours. These technologies are already in our homes such as smart …
Artificial intelligence, sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Assigns grow this year that the great AI jobs disruption will be a false alarm, people are likely to more readily accept AI in the workplace and society. People may hear less about robots taking their …
The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …
Retail technology is playing a large role, when asked about the appeal of robots in retail stores, roughly half of consumers in Canada are not convinced with 53% said that they prefer interacting with a person. 46% of surveyed Canadian shoppers indicated that they would not want robots in retail stores since they will be replacing …