Tag: Africa

A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world. The report investigates how media …

The 2018 edition of the UNCTAD B2C E-Commerce Index included forty-four African countries. While the index revealed that the African region lags the rest of the world in terms of e-commerce readiness, the continent is showing progress in key indicators related to B2C e-commerce. The index showed that the B2C Index is highly correlated with …

Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …

By mid of 2018, there were 381 million unique subscribers across the Middle East and North Africa region, accounting for 64% of the population. Despite there is an average of annual subscriber growth of 4% over the last four years, the MENA region remains the second least penetrated region in the world. GSMA Intelligence has …

Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …

Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before. In China online retail sales accounted for 12.9% of the total retail purchases …

Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …

Web Browsing continues as the dominant downstream traffic category, accounting for 31.4% of downstream traffic, a small the decline from last year and also communications now accounts for 41.57% of peak upstream traffic. The points below reflect the latest trends of mobile access phenomena in Asia-Pacific, Africa, & the Middle East: Mobile Access in Africa …