Twitter audience and engagement are growing. It’s monthly and daily active usage grew year-over-year, as well as sequentially. This quarter, Twitter made progress on a return to revenue growth. This growth was driven by improved execution from its sales team, strength in video and direct response ad formats. Read more about the key numbers from …
Facebook beat all expectations for the third quarter of 2017 and reported its best earnings ever although CEO “Mark Zuckerberg” pointed that they’re investing so much in security which will impact Facebook’ profitability in the future. Here is a reviewing of the third quarter 2017 operational and other financial highlights of Facebook: Daily active users …
Twitter’s audience continued to grow and this growth has been driven by a combination of organic growth (reflecting some seasonal strength), product improvements (including better relevance in the timeline and notifications) and marketing. Recognize some of the first quarter 2017 of Twitter financial results: Twitter daily active usage increased by a rate of 14% year-over-year. …
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …