Tag: Advertising Revenue

What is the best way to communicate with your target audience? Simply, it is advertising, as it plays a crucial role in society and the economy. It helps you to inform the customers about the brands which are available in the market and many of the products that can be useful to them. Advertising Amid …

Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Again, Snapchat’s Q2 2018 earnings report is all kinds of sad. It included its first-ever decline in daily active users following a highly controversial decline. Snapchat’s daily active users decreased by 1.5% to 188 million this quarter, down from 191 million and a positive 2.9% user growth last quarter. Here are the key numbers for …

Jack Dorsey, Twitter’s CEO has announced the second quarter 2018 earnings results reporting that the second quarter results reflect the work they’re doing to ensure more people get value from Twitter every day. Twitter’s total revenue reached $711 million in Q2, an increase of 24% year-over-year. This solid growth reflects continued sales momentum with advertisers …

Facebook has hit a wall, showing mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before Congress and more scandals appear to have contributed to Facebook’s weak user growth. Let’s cast a quick glance at the top line Facebook Q2 2018 Earnings results. Daily active users (DAUs) were 1.47 billion on average, with …

Following the announcement that it was profitable in Q4 2017 earning report for the first time in 4 years, Twitter Inc. has released surprisingly positive earnings for Q1 2018 with more profits predicted in the future. Here are the Twitter’s second-straight profitable quarter main highlights: Average Monthly Active Users (MAUs): 336 million, up 3% year-over-year. Average …

“Twitter managed to overcome the toughest challenge for any consumer service at scale by reversing declining audience trends and re-accelerating usage”, said Jack Dorsey the Twitter CEO. As a result, the fourth quarter was a strong finish to the year for Twitter with a return of revenue growth, GAAP profitability and an increased shipping cadence. …