Events
The Brand Safety Summit 2020 | London, UK
The Brand Safety Summit 2020 has grown to be the place for digital leaders to exchange new ideas and share their best practices on the pressing topic of brand safety. The Brand Safety Summit is the must-attend event that will bring together over 250 media executives for a full day of informative conversations and collaborative …
News
Snapchat Introduces “Instant Create” for Advertisers
Snapchat’s new Instant Create tool is now available. The tool enables advertisers to create vertical video ads on Snapchat more quickly and easily. Advertising on Snapchat usually comes with a lot of pressure. The platform’s users are not highly welcoming of ads. And when they must view them, they expect to see high-quality content. “Just …
Indicators
Agencies Primary Objectives of Online Advertising, 2018
Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …