Indicators
24% of US Internet Users Use Ad-Blocking Software in 2016 | Reuters Institute
Although online publishers allowed to reach more people than ever before, the hardest hit for the publishers who depend on digital advertising revenue, which was the rise of ad-blocking that allows the user to block adverts on the internet. Ad-blocking is running at between 38% (Poland), 24% in the US, & 21% in the UK, …