Indicators
The Top Generation-Z Internet Users Ad-Blocking Motivations, 2019
There are a number of motivation factors that contribute together or standalone when motivating someone for choosing to use ad-blocker. Likewise, ads are also mostly spread across all platforms, which makes it more annoying for the end user, while marketers are still struggling to find how they can target their audience well in so many …
Agency
Technource, Inc
Overview of Technource presence in the world of information technologies is marked with well-structured processes, technology-enabled solutions, high-quality services, and best entrepreneurial leadership, that come together to deliver unmatched value. Their expert team is able to draw the knowledge and experience from our past projects which cover all industrial sectors for website designing and development, …
Indicators
Security is The Most Motivating Factor That Influences Internet Users to Use Ad-blocking Software at a Rate of 30%, 2017 | PageFair
While online advertising is the lifeline of many internet content platforms, the use of ad blockers has surged in recent years presenting a challenge to platforms dependent on ad revenue. Some platforms disallow the use of ad-blocking software when viewing their sites, by using an ad-block wall. This technology allows websites to find if a …
Indicators
More Than 3 in 10 of Internet Users Globally Have Used an Ad-Blocking Tool in 2017 | GlobalWebIndex
32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices …
Indicators
People Use Ad-Block to Rise Security Level & Prevent Interrupting, 2017 | PageFair
When Ad-blockers surveyed asked about their main reasons to use ad-block software, over 70% of them chose more than one reason as “most important” in their choice to use Ad-block software. Roughly 60% use Ad-blocker to treat their concerns about viruses & malware and stop interruption. Women are more likely than men to use Ad-block …
Indicators
Friends, Internet & Media Are the Main Sources to Know About Ad-Blocking, 2017 | PageFair
37% of Ad-blockers surveyed learned about the software from a friend, colleague, or family member. 28% learned about Ad-block software from the internet, news, or media. Only 10% of respondents learned about ad-blocking through searching for browser extensions. Worth mentioning that men learned about Ad-block software from the internet, news, while women learned about it …
Indicators
US Males Are More Likely to Use Ad Blocker, May 2017 | GlobalWebIndex
Ad blocking seems to be a phenomenon as in December 2016 there were over 600 million devices running ad-block software globally. In the US, 58% of ad-blocker users are males compared to 42% of females who have used the ad-blocker in the last month. The majority of them are aged between 25-34 years old.
Indicators
49% of US Internet Users Use Ad-Blocking Due to the Ad-Overload, 2017 | GlobalWebIndex
Internet users in the US were most likely to use ad-blocking due to the ad-overload (49%), irrelevant content (40%), intrusive formats 40% and slow page load speeds (33%) motivate them to deploy an ad-blocker. 1 in 3 recent ad-blockers said that they are trying to avoid ads wherever possible, whether on TV or online, also 17% want to save …