Tag: Ad-Blocking

The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group …

Nobody likes online advertising, but they exist because people understand that they are necessary. Millions of websites, including some of the largest internet companies, depend on advertising as their main source of revenue. Websites can control how many ads they will show, how intrusive or annoying the ads will be, their size, their position, and …

For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …

“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era. Take a deep look at the key methods of brand …

When Ad-blockers surveyed asked about their main reasons to use ad-block software, over 70% of them chose more than one reason as “most important” in their choice to use Ad-block software. Roughly 60% use Ad-blocker to treat their concerns about viruses & malware and stop interruption. Women are more likely than men to use Ad-block …

37% of Ad-blockers surveyed learned about the software from a friend, colleague, or family member. 28% learned about Ad-block software from the internet, news, or media. Only 10% of respondents learned about ad-blocking through searching for browser extensions. Worth mentioning that men learned about Ad-block software from the internet, news, while women learned about it …

Ad blocking seems to be a phenomenon as in December 2016 there were over 600 million devices running ad-block software globally. In the US, 58% of ad-blocker users are males compared to 42% of females who have used the ad-blocker in the last month. The majority of them are aged between 25-34 years old.

Internet users in the US were most likely to use ad-blocking due to the ad-overload (49%), irrelevant content (40%), intrusive formats 40% and slow page load speeds (33%) motivate them to deploy an ad-blocker. 1 in 3 recent ad-blockers said that they are trying to avoid ads wherever possible, whether on TV or online, also 17% want to save …