Tag: Ad Blocker

When Ad-blockers surveyed asked about their main reasons to use ad-block software, over 70% of them chose more than one reason as “most important” in their choice to use Ad-block software. Roughly 60% use Ad-blocker to treat their concerns about viruses & malware and stop interruption. Women are more likely than men to use Ad-block …

37% of Ad-blockers surveyed learned about the software from a friend, colleague, or family member. 28% learned about Ad-block software from the internet, news, or media. Only 10% of respondents learned about ad-blocking through searching for browser extensions. Worth mentioning that men learned about Ad-block software from the internet, news, while women learned about it …

Ad blocking seems to be a phenomenon as in December 2016 there were over 600 million devices running ad-block software globally. In the US, 58% of ad-blocker users are males compared to 42% of females who have used the ad-blocker in the last month. The majority of them are aged between 25-34 years old.

Internet users in the US were most likely to use ad-blocking due to the ad-overload (49%), irrelevant content (40%), intrusive formats 40% and slow page load speeds (33%) motivate them to deploy an ad-blocker. 1 in 3 recent ad-blockers said that they are trying to avoid ads wherever possible, whether on TV or online, also 17% want to save …

Although online publishers allowed to reach more people than ever before, the hardest hit for the publishers who depend on digital advertising revenue, which was the rise of ad-blocking that allows the user to block adverts on the internet. Ad-blocking is running at between 38% (Poland), 24% in the US, & 21% in the UK, …

Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …