Tag: Account-Based Organizations

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services.  Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad …

Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …

Account-based marketing offers many promises around customer growth and retention. While it is not a new concept, both data-driven marketing approaches and new marketing tools have given the account based marketing a resurgence of late, making it a practical approach for any sized organization to be successful. These require a solid data foundation in order …