Tag: Account-Based Marketing Objectives

What is Account-Based Marketing? Account-based marketing (ABM) is a focused marketing strategy that can be highly effective for many businesses. Marketers should explore various methods to drive revenue and choose the one that best aligns with their business needs. Unlike traditional demand generation, which aims to reach a wide audience, ABM targets a specific set …

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services.  Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad …

Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …

Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …