Researches
The B2B Jungle: B2B Marketing Research (BMR) Report 2019 | Green Hat
It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …
Indicators
B2B Marketers Biggest Hurdles of Succeeding With Account-Based Marketing, 2019
B2B marketers are embracing account-based marketing (ABM) as a part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. ABM doesn’t just call for alignment between sales and marketing teams, it forces teams to align because personalization at the account …
Researches
2018 State of Account-Based Marketing | Heinz Marketing & FlipMyFunnel
A recent survey was conducted in order to better understand how account-based marketing (ABM) practitioners are using an account-based strategy in their B2B businesses, the role technology plays in its execution, the challenges they’re facing, the results they’re experiencing, and what these findings mean for how ABM will mature throughout 2019. The Top-Line Findings of …
Guides
The Complete Guide to Account Engagement for ABM | Terminus
How can you target the right accounts using engagement data? How can you personalize and prioritize your outreach to speed up your sales process? How can you measure the success of your marketing programs? All these questions and more have been answered in this guide which sheds light on the use of Account-Based Marketing (ABM) …