Tag: Account-Based Marketing (ABM)

What is Account-Based Marketing? Account-based marketing (ABM) is a focused marketing strategy that can be highly effective for many businesses. Marketers should explore various methods to drive revenue and choose the one that best aligns with their business needs. Unlike traditional demand generation, which aims to reach a wide audience, ABM targets a specific set …

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services.  Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad …

Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …

Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …

Account-Based Marketing (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and …

LinkedIn account based marketing uses highly-targeted content to attract a very particular audience on the platform. It facilitates focusing on a wide audience and hoping to lure in new customers like traditional lead generation methods. Moreover, ABM focuses on engaging a distinct committee of buyers or influencers within target business accounts, as shown in this …

The dog days of summer will soon be upon us, but that doesn’t mean you’ve got to let those hot, sultry days slow down your account-based efforts… Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s winning B2B businesses will be the ones that are able to centralize intelligence …

Now, Account Based Marketing (ABM) is no longer the next big thing – it’s here to stay: 93% of B2B marketers reported that ABM is very/extremely important, with an increase from the previous year, according to SiriusDecisions. Nearly three-quarters of organizations are either doing ABM or plan to in the next 12-24 months, according to …