Guides
A Recipe for Lean Account-Based Marketing | Marketo
As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad …
Indicators
The Most Effective Targeting Criteria Used For Account-Based Marketing, 2019
Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …
Researches
Account-Based Marketing, 2019 Report | Ascend2
Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Guides
The B-to-B Marketer’s Guide to the New Age of Account-Based Marketing, 2019 | Merkle
Account-Based Marketing (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and …
Case Study
Market Expansion and Targeted Prospecting with LinkedIn Account Based Marketing Approach
LinkedIn account based marketing uses highly-targeted content to attract a very particular audience on the platform. It facilitates focusing on a wide audience and hoping to lure in new customers like traditional lead generation methods. Moreover, ABM focuses on engaging a distinct committee of buyers or influencers within target business accounts, as shown in this …
Researches
Account Based Benchmark Report, 2019 | TOPO
Account-based marketing offers many promises around customer growth and retention. While it is not a new concept, both data-driven marketing approaches and new marketing tools have given the account based marketing a resurgence of late, making it a practical approach for any sized organization to be successful. These require a solid data foundation in order …