Guides
Jumpstart Your Account-Based Marketing | Adobe Experience Cloud
What is Account-Based Marketing? Account-based marketing (ABM) is a focused marketing strategy that can be highly effective for many businesses. Marketers should explore various methods to drive revenue and choose the one that best aligns with their business needs. Unlike traditional demand generation, which aims to reach a wide audience, ABM targets a specific set …
Researches
Account-Based Marketing, 2019 Report | Ascend2
Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Guides
The B-to-B Marketer’s Guide to the New Age of Account-Based Marketing, 2019 | Merkle
Account-Based Marketing (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and …
Indicators
Top Challenging Barriers of Account-Based Marketing Success, 2018
Account-based marketing is a form of marketing that uses highly targeted, personalized and customized campaigns to win over particular accounts. Rather than relying on blanket campaigns that are meant to appeal to an entire market, account-based marketing treats individual accounts as markets in their own right. ABM puts a strong emphasis on quality outreach and …