Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter.

“You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming and challenging to stay on top of the game. Especially when you’re managing campaigns for multiple clients.”

“We all know the feeling. And that’s how the Agency Playbook was born. This content was created for marketers, social media and community managers, and agencies that live and breathe this world every day — to help you answer the confusing questions, debunk common pain points, and guide your clients towards Twitter success.”

The Agency Playbook includes key information on Twitter’s placement in the advertising landscape, as well as broader information, such as the importance of a combined organic and paid strategy and data-backed statistics to help readers understand how to make a good profile and a tweet.

Twitter’s Agency Playbook starts by outlining where Twitter should fit into your marketing strategy, and how paid efforts can support that. You will learn the ins and outs of paid advertising on Twitter, but also the importance of organic posts and how the two efforts are intertwined.

“In each chapter, you’ll find insightful tips for every step of the game, from the very people behind Twitter Business. We’ll explain, once and for all, how and why Twitter stands out from competing platforms, and help you communicate that value to your new and existing clients. We break down what makes a good profile and a good Tweet — what works and what doesn’t — with hard data-backed stats from years of internal research.”

Overall, the guide is jam-packed with valuable information on how to get the most out of the platform. If you’re not sure if you want to spend time reading the whole thing, skip to page 22 for an actionable list of top takeaways from each chapter.

You can download the book here.