Product manager Ellen Havlicek said in a blog post that the chat information allows publishers to see tweets they may have missed through the social network’s content listening tools, which go to other than mentions and hashtags.

“Conversation Insights finds and displays Tweets that you might ordinarily miss, thanks to our content listening tools that go beyond mentions and hashtags. The dashboard is customizable, allowing you to discover what people are saying about you minute by minute over time. You can use this knowledge to join and even mold the conversation with timely and relevant content.”

The tweets that surface are displayed on a customizable dashboard, which allows publishers to see, minute by minute, what is said about them.

The features of the discussion tool include:

An interactive chart showing the number of tweets about the publisher. The most important accounts talking about the publisher or related to its content, filtered by number of followers or their frequency. language, tweet format and verification status.

Havlicek added that in the future, publishers will be able to chat with tweets, share tweets or respond directly via the tool.

“Go ahead and check out Conversation Insights here. Use the new data available to you to identify opportunities for interaction with your audience, influence your publishing strategy, and contextualize your place in the Twitterverse.”