While the vaccine is being rolled out around the world, TikTok says that now is the time for brands to jump into TikTok marketing, in order to capitalize on pent-up demand and reach consumers that are now looking to get back to normal life.

In addition to this, TikTok says that people are keen to show their support for SMBs specifically as part of the recovery process.

According to TikTok: “With more than US consumers planning to support small businesses “as much as possible,” it’s the ideal time for brands to connect with consumers. And TikTok is the perfect place to do so, because our users are already in a shopping mindset. For many TikTok users, the primary reason they come to our platform is to discover new things – like your brand and your products.”

TikTok’s Guide for SMBs:

In order to help brands align with these trends, TikTok has successfully provided a diverse range of notes as to how business can kickstart their TikTok presence, including:

• Filling out the full details of your Business Account to maximize discovery
• Using TikTok’s Creator Marketplace to connect with relevant platform influencers for promotional partnerships
• Tapping into its Small Business Resource Center to find the latest inspiration, case studies, and trend data
• Utilizing TikTok’s integration with Shopify to create TikTok promotions within the Shopify dashboard

TikTok also notes that brands can look to tap into trending hashtags to both discover good examples of other business approaches, also help to boost their own efforts.

According to TikTok: “As a business owner, you already know that if you wait to begin until you have it all figured out – you’ll be waiting a very long time. You just have to jump in and get started. The same is true with TikTok. Because our massive audience won’t wait – they’re looking for the new and the next right now, shopping and buying and specifically seeking out small businesses to support.”

Which is at least partly true – and partly driven by its own business interests. Anyhow, the main impetus here is that if you are considering TikTok within your digital marketing approach, you need to start using the app, besides exploring the main trends in addition to top performers, also get a feel for what people are responding to, in order to inform your own approach.

In light of TikTok’s guide for SMBs, you can’t just re-purpose regular ad content on TikTok, and basic promotions won’t work. The key lies in creating organic-feeling TikTok content, that actually works with how people are already engaging within the app.

So how to be a winner on TikTok? well, if you can address user wants and needs, besides creating inspirational videos besides aligning with the TikTok asethtic, then you’re a winner.
According to TikTok, the only way to do that is to jump in and start learning.

Based on TikTok’s guide for SMBs, the app continues to gain momentum and add more users daily and that makes it worth considering.