It is clear that online advertising is considered to be one of the most important revenue streams for all social media platforms around the world, so they do their best in order to provide an effective advertising experience on their apps for all brands, businesses, and advertisers.

Snapchat Inc. is one of those platforms that makes huge efforts accordingly to maintain its value among other social media communities around the globe. Hence, a few hours ago, Snap Inc. has announced on its official blog that they are introducing two different webinars which focus on eCommerce on the Snapchat platform, within the coming days. Snap Inc. also expressed that those two different eCommerce events will provide a valuable set of insights which help advertisers learn how Snapchat can boost eCommerce campaigns, in order to make sure their campaigns are performance-ready and able to reach the targeted objectives.

As explained by The Snap Inc.:

“For many businesses, Q4 is the most important time of the year. And with summer officially behind us, now’s the perfect time to start strategizing for your holiday sales.”

• Deep Dive on the Snap Pixel

This is considered to be the Snap’s first event, which is introduced to advertisers who want to learn more about the Snap Pixel. It is also focusing on these main topics:

1. How is the Snap Pixel working and how to benefit from it in advertising?
2. How does it differ from other pixels services?
3. From the optimizations and attribution which the Snap Pixel provides, to implementation and troubleshooting.
4. The needed things to strengthen eCommerce campaign.

The Deep Dive on the Snap Pixel is a two- day webinar that will take place in these times:

1.  Wednesday, Sept 19, 10:00am – 10:30am PST // Register here.
2. Thursday, Sept 27, 10:00am – 10:30am PST // Register here.

Additionally, SnapChat says that; “It’s going to get technical, so marketers — bring your developers!”.

• eCommerce Advertising on Snapchat

it is the Snap’s second event, which is targeting the new advertisers joining Snapchat who want to learn more about the Snapchat’s suite of performance products. This webinar will bring sessions, which focus on these main topics:

1. Snapchat’s different formats and services, which are introduced to the advertisers.
2. Snapchat’s Bid optimizations.
3. Measurement solutions, which are offered to help advertisers drive and track sales.

The eCommerce Advertising on Snapchat is also a two-day event, which will be held in these times:

1.  Wednesday, Sept 26, 9:30am – 10:00am PST // Register here.
2. Thursday, Oct 4, 9:30am – 10:00am PST  // Register here.