Recently, Snapchat decided to help out its users and provided the new “Snapchat video conversion tool” for them, which was back in April when the feature was first launched within Snap Ads Manager. Businesses can use the feature to convert their normal, horizontally-aligned video content into vertical format clips for Snapchat.

More About Snapchat Video Conversion Tool

Additionally, this week, Snapchat has also provided a helpful overview of how to use the new Snapchat video conversion tool, it is available within the “Manage Ads” segment of the Ads Manager app.

As obvious there’s a variety of functional tools and options in the application, it also includes an advanced display, presentation options, besides the editing tools, and more.

This new Snapchat video conversion tool is considered to be really helpful and an addition to your process, as it provides an easy way to re-purpose your video content in new and creative ways, it will also be aligned with vertical viewing, and that is becoming really popular as Stories usage continues to rise more and more.

On the other side, there is something else you can do, you can use these videos in other stories formats, just like in the video,  at the end of the process, you are capable of downloading what you created, and that will enable you to use your creation on other social media platforms as well.

It is worth saying that this feature is a great addition by Snapchat and it is worth it to check it out.