Digital Marketing News

Pinterest Rolls out New Product Pins and Shopping Recommendation Tools

Pinterest now has new features, which can attract retailers, advertisers, and businesses to sell their products and services on the Pinterest platform.

Aiming to increase its value, a few days ago, Pinterest announced on its official blog that they are launching two new tools on their platform, including “Product Pins” that provides hundreds of millions of Pins shoppable with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where users can buy in a few clicks. Otherwise, a new shopping recommendations section can now be found beneath Style and Home Pins so you can browse similar items across multiple brands. These two updates render Pinterest more shoppable for users’ unique needs.

New Product Pins


Pinterest also mentioned that since the announcement date, Product Pins are integrated throughout Pinterest and in new shopping sections, they’ll be replacing the older Buyable Pin format. Accordingly, Now on women’s fashion and home decor Pins, Pinterest users can browse more in-stock items inspired by the original Pin in the new shopping recommendations section, in addition to clicking for more in the section will deliver them to a shoppable feed full of similar styles, all in stock.

These two new shoppable tools aren’t the only announced features, Pinterest also pointed out in the same announcement that the launch of a new shopping shortcut, that will allow users to shop right from their feed. It will be launched on iOS in the U.S. today and soon on the Android app, as confirmed by Pinterest; “Just hold down on any Home or Style Pin and click the shopping tag to immediately dive into a shopping feed with in-stock and related products for that Pin, from a variety of brands.” Pinterest also said that these updates will enable the platform to give its users recommendations for products to buy based on their unique taste and what’s trending, and show them a range of visual ideas; “Pinterest is like your personal stylist.”

At the end of the announcement, Pinterest mentioned that New Product Pins are rolling out globally across mobile apps and, in addition, The shopping recommendations section is live in the U.S. and will be appearing globally in the future.


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