Digital Marketing News

With students getting ready for a return to school, and to in-person learning, marketers are already mapping out their strategies in order to tap into this audience, as well as maximizing sales ahead of the academic year. In light of this, Snapchat has launched a new ‘Back to School’ resource center for marketers, which includes …

Obviously, research shows that social norms can have a huge impact on people’s behaviors and attitudes when it comes to their health. Also, people are more likely to get a vaccine when they see many people they trust are doing it. In light of the ongoing events, Facebook has launched a new push to encourage …

Facebook’s eCommerce push has been given a boost with Brazilian regulators finally approving the company’s plans for facilitating payments within WhatsApp. Reuters reported: “Brazil’s central bank on Tuesday cleared the way for Facebook’s WhatsApp messaging service to let its users send each other funds using the Visa and Mastercard card networks, months after vetoing WhatsApp’s …

In order to improve businesses, Facebook is launching a new, seven-part video series that aims to provide social media managers with the skills along with insights they need to maximize their performance.  In light of Facebook’s business tips, Facebook explains that the new series will interview a range of social media experts, who’ve built …

Instagram is stepping up its efforts to stamp out predatory behavior in the app with a new variety of features designed in order to protect younger users from ill-intentioned adults. First off, and most importantly, Instagram is now implementing new restrictions that will restrict adults from sending messages to any users under the age of …

YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. In light of Connected TV, and as explained by YouTube, ‘living room impressions’ will start to appear in YouTube Analytics from this week: …

In February, as part of its Analyst Day overview, in which it planned its future growth plans along with product strategies, the first hints of Twitter’s business profiles were shared, which, if launched, would include further business information and dedicated features. Twitter’s Business Profiles in 2021: However, now, Twitter’s eyeing the next stage of development …

Facebook has published a new, short video series called ‘The Pivot’, as noted it takes a look at how some businesses have adapted and switched focus during the COVID-19 pandemic.  Facebook’ Short Video Series “The Pivot”: In light of Facebook’s new video series “The Pivot”, Facebook explains: “In a series, we’re calling THE PIVOT, …