Digital Marketing News

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Four Years After Being Shuttered, YikYak Makes a Comeback

August 18, 2021 |

If you’re interested, for whatever reason, your favorite anonymous social media app YikYak is back in app stores in the US now. But no one knows the reason, however, according to the new owners of the app they believe that the global community “deserves a place to be authentic, a place to be equal, and …

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Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

August 10, 2021 |

To tap easier into trends based on music clips, Instagram has added the capacity to search for audio specifically within the search tab in the app. As shown below, now, when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab. Instagram’s audio tab will highlight the diverse tracks available …

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Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

August 9, 2021 |

Instagram keeps on moving forward in the eCommerce world. Instagram is launching the next element in its eCommerce push, along with a new test of promoted products on Instagram’s Shop tab in the app. More About Instagram’s Shop Tab: According to the screenshot above, soon, brands with product listings in the app will be able …

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TikTok Provides Guidance for SMBs Looking to Tap into TikTok Marketing

August 4, 2021 |

While the vaccine is being rolled out around the world, TikTok says that now is the time for brands to jump into TikTok marketing, in order to capitalize on pent-up demand and reach consumers that are now looking to get back to normal life. In addition to this, TikTok says that people are keen to …

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Instagram Expands Insights Data to 60 Days, As it Provides More Analytical Capacity

July 20, 2021 |

Today, Instagram announced that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead. Instagram marketers, this is good news! Instagram Insights: As shown below, Instagram has added a new calendar tool within Instagram Insights, which will enable users to access when they tap …

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TikTok Enables All Users to Make Longer Videos

July 3, 2021 |

TikTok has been experimenting with letting creators worldwide post videos up to three minutes long also is now extending the option for all users in the upcoming weeks. Well, for sure most of you have come across a story on TikTok that extends over multiple videos by now. Sometimes the story or tutorial doesn’t even …

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LinkedIn Publishes New Digital Magazine of Business Growth Tips

June 28, 2021 |

With the current vaccine roll-out gradually leading to new signs of hope for a return to normal life, we can see that many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise. At the same time, LinkedIn has published a new ‘Return to Growth’ digital magazine, LinkedIn’s …

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LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

June 27, 2021 |

If you’re considering LinkedIn for your promotional efforts in 2021, then this LinkedIn’s mini-guide is for you! LinkedIn has published a new, 14-page mini-overview of its different ad and audience targeting options. LinkedIn’s mini-guide could help provide more assistance and the context in devising your LinkedIn marketing strategy. LinkedIn’s Mini-Guide: The guide provides an overview …

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