Digital Marketing News

Since the mid of 2016, when Microsoft bought LinkedIn, they lost one key element in the process that was checking the LinkedIn individual performance. In addition, tracking the engagement metrics, user numbers and many more indicators could that have helped in gaining insight into the social network of LinkedIn, was also blurred. But Now, Microsoft …

As of late, Facebook is looking to modernize shopping forms that rose to popularity in the 80s. Those infomercials where flashing on television screens that excited shoppers can call to buy the latest products will turn to the internet thanks to Facebook’s recent acquisition. According to Bloomberg, Facebook has already made a move and acquired …

Instagram is introducing a new dashboard in Brand Collabs Manager, enabling influencers to find and manage brand deals, and automatically share insights with brands they work with. This will potentially have significant effects on the influencer marketing industry. Instagram has made this new Brand Collabs Dashboard even more critical, as it removed engagement metrics from …

Facebook is approaching community reviewers to help outsourced organizations of fact checkers address false claims faster. After conducting a test run in the United States in the next few months, Facebook is hiring a “diverse group of community reviewers” as contractors through one of their program partners. The community reviewers will submit their initial review …

LinkedIn groups has been one of the major features of the platform, but with time users usually lost interest in it as the groups were getting congested with random spam and self-promotions to the extreme extent where it was not considered usable anymore. The addition of these new features can help the group community regain …

Facebook announced an initial commitment of $130 million to launch its new Oversight Board, which is designed as a way for users to appeal the social giant’s content decisions, but the entity is behind schedule with initial board members to be announced in 2020. The Oversight Board — which has been dubbed Facebook’s “Supreme Court” …

Twitter puts plans to set up a dedicated research group to look into the possibility of creating an “open and decentralized” standard for social networks, which could relieve pressure on the company to avoid critics of its content policies but also give rise to a new array of competitors. CEO Jack Dorsey announced plans to …

It was a heated exchange on Monday, when Facebook executives and Attorney General William Barr argued over whether encryption messaging products should be open to law enforcement, or is it a violation of privacy. The situation looks to be escalating a standoff over privacy and policing. The executives overseeing Facebook’s WhatsApp and Messenger, Will Cathcart and …