Digital Marketing News

It is obvious that tracking definitive video ad performance, or any digital ad exposure can often be complex and this is because users might not significantly click through on the ad right away, however, may still be influenced towards conversion by that exposure. However, there are different ways to estimate this, including overall exposure relative …

This week some social media users reported seeing the following notification in their Facebook feed: We can see that it is not only Facebook’s messaging tools that are slowly becoming more intertwined. The above notifications explain that some users are now capable of viewing Instagram Stories on Facebook with the Instagram Story appearing within the …

TikTok’s new Marketing Partner Program is now launched! It is the platform’s latest element in its push to expand its advertising potential along with maximizing opportunity for brands. TikTok’s New Marketing Partner Program: Regarding TikTok’s new Marketing Partner Program, TikTok says: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with …

You might have heard about this before, but the video is the top and best performing content type across all social media platforms, especially on Twitter. Researches prove that Tweets with video see 10x more engagement than those without video, on the other side, Promoted Tweets with videos save more than 50% on cost-per-engagement. If …

Google has announced new ad tools options for retailers ahead of the coming holiday season – even though it feels like a long way off. However, if you count the days Christmas is now only 114 days away! Additionally, consumer behaviors have been changing due to COVID-19 restrictions and lockdowns. Therefore, these new ad tools …

TikTok keeps on rolling on, and this week, TikTok has announced, a new, free education session for brands that are looking forward to using its AR tools in order to build their campaigns. In light of the new TikTok’s education sessions, TikTok says: “You are invited to attend the first TikTok Branded Effect Webinar – the …

Amid the ongoing events and the lockdowns due to COVID-19, looks like there is a limited chance for travel marketing and pitching people on future holiday plans. However, according to Pinterest interest in travel is seeing a resurgence, as more and more people look forward to future opportunities, also more travelers, at the moment, are …

Facebook has announced new resources in order to better support black-owned businesses, as part of the company’s huge effort to address racial inequality in the US. In light of that Facebook explains: “Black-owned businesses have faced systemic barriers for generations – and the huge amount of interest we received from these businesses has confirmed just …