Digital Marketing News

YouTube has started a live trial of its newest generative AI feature, making its content inspiration tool accessible to certain YouTube Studio users. YouTube has been testing the feature internally for a while now, with the platform’s Chief Product Officer, Johanna Voolich, offering more details on the process last month. Simply put, the program helps …

Instagram has introduced four new interactive stickers to boost engagement and interaction on the platform. This is significant because, as sharing activity increasingly shifts to private DMs, Instagram is working on offering more choices and embracing content trends to keep up interactivity in streams. Find out More About the New Instagram Stickers  The initial new …

A recent research report has been published on TikTok’s evolving market and increasing efforts to encourage safe and secure purchasing on the platform, in other words, TikTok shop growth. This project is currently in progress. While in-app purchasing on TikTok hasn’t caught on with Western users, in China, in-stream commerce is the primary revenue generator …

Get ready, folks! Meta has just announced the return of its highly anticipated “Conversations” business messaging conference, slated for June 6th. This year’s event will take place live from Sao Paulo, Brazil, and will be webcast internationally along with an intriguing schedule of talks and presentations. What’s the Main Goal for Meta’s Conversations? The main …

Instagram’s parent firm, Meta, has launched a ground-breaking program to increase interaction on Threads. With this effort, Meta hopes to encourage top creators to share their work on Threads, a social app, by providing them with significant rewards. As a result of their contributions to Threads, carefully chosen creators from social media sites such as …

It’s critical to note that third-party app data providers often do not get full access to all the information from apps, so the numbers they provide may not always be completely accurate. Nevertheless, even if this serves as an indication, it remains a significant transformation. So, what’s it all about? According to the data Apptopia …

LinkedIn is testing a new subscription option aimed at businesses called LinkedIn Premium Company Pages, an extension of its existing LinkedIn Premium offering. This new feature is designed to provide enhanced visibility and tools for brands within the LinkedIn app, offering a suite of dedicated features exclusive to paying brands. Let’s dive into more details… …

The holding company of Facebook, Instagram, WhatsApp, and Messenger, Meta, has provided marketers looking to maximize lead generation advertising efforts on its platforms with useful analytics. These tips provide direction on how to improve your strategy for lead-generation advertisements and increase their impact. Leveraging Seasonal Trends Meta advises marketers to capitalize on seasonal trends, such …