If you’re considering LinkedIn for your promotional efforts in 2021, then this LinkedIn’s mini-guide is for you!

LinkedIn has published a new, 14-page mini-overview of its different ad and audience targeting options. LinkedIn’s mini-guide could help provide more assistance and the context in devising your LinkedIn marketing strategy.

LinkedIn’s Mini-Guide:

The guide provides an overview of each element, including LinkedIn’s available ad objectives:

Moreover, there’s also a summary of how to get started with Campaign Manager, in addition to an overview of its Audience Selection tools,

Not only that but also there are also notes on audience size estimations for your campaigns, as well as an explainer on each of the available targeting options.

Talking more about this overview will definitely help you to set up your LinkedIn campaigns, and even if you know the system already, it could be a good reminder on each element and may get you thinking about different ways you can use the options.

You can download LinkedIn’s mini-guide here.