The holding company of Facebook, Instagram, WhatsApp, and Messenger, Meta, has provided marketers looking to maximize lead generation advertising efforts on its platforms with useful analytics. These tips provide direction on how to improve your strategy for lead-generation advertisements and increase their impact.

Leveraging Seasonal Trends

Meta advises marketers to capitalize on seasonal trends, such as New Year’s resolutions, spring cleaning, and summer vacations, as opportune moments to engage potential customers.

Businesses may benefit from more consumer interest to encourage growth by timing their lead generation initiatives to coincide with these peak seasons. Meta reports a 19% year-over-year increase in lead ad submissions from April to June as proof of this tactic’s effectiveness.

Improving Lead Generation with Instant Forms

To reduce complexity in the lead acquisition process, Meta recommends using “Instant Forms.” These forms ensure fast loading times for mobile devices and simplify the entry of user data by auto-filling data. Optimizing the form to simply ask for name and email address—the most basic information—will improve user experience and boost conversion rates. Meta highlights how Instant Forms work well for producing leads who are more inclined to interact with the business.

AI Tools for Targeting Optimization

Marketers are urged to use the newest artificial intelligence technologies from Meta for campaign targeting, especially the Advantage+ audience with quick forms, which have demonstrated an average 8% decrease in cost per lead. Meta emphasizes how lead generation ad performance may be improved by utilizing “Conditional Logic” and Conversions API for CRM connection.

Conditional logic makes it possible to create dynamic forms in real time based on user replies, which makes it easier to gather pertinent data and route leads to certain landing pages for higher conversion rates. By bridging the gap between lead data and Meta Business Suite, the Conversions API for CRM improves ad targeting capabilities.

According to Meta: “When you create an instant form for your lead ad, you can use conditional logic to create a dynamic form. This dynamic form changes what question or landing page a person sees next, based on their answer in real time. Conditional logic can help you collect the information that is most important to you, filter out leads that don’t meet your criteria, and direct different categories of leads to specific landing pages to encourage conversions.”

You can learn more about Meta’s tips and full overview here.