It is clear that Google is on a non-stop run to provide effective services, tools, features, updates, and products not only for its advertisers, Webmasters, Site owners, publishers, and marketers but also for all users around the world.
Focusing on the advertisers’ and businesses’ ad experience, a few days ago, Google published on its official Google Ads blog a set of impactful, valuable, and detailed insights which enable all advertisers, Webmasters, Site owners, publishers, and marketers to easily create and lead successful ad campaigns that live up to the customers’ expectations, as well as optimizing and reaching the targeted audiences.
In addition, Google’s also introducing some strategies and tips to make the best use of its products like responsive search ads, responsive display ads, and Universal App campaigns in creating relevant ads.
It’s one of the Google products that engage the advertisers’ creativity with the power of Google’s machine learning, in order to enable advertisers to launch relevant, effective, and valuable ad campaigns. As a desire to empower this tool, Google Ads added new options, which are:
Google Ads also points out that using the ad strength feature alongside the responsive search ads is a very important process, which is considered to be an integrated part.
“Innovations like responsive search ads can help you create relevant, personalized ads at scale. However, it can be a challenge to know when these ads have the right amount of information. That’s why we’re introducing ad strength.”
The Google ad strength feature has provided several options and advantages, such as:
To access to the ad strength feature, responsive search ad, and responsive display ad successfully, here’s what you need to do: