Legal Marketing Association is looking for a Social Media Specialist in Washington, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Produce content and help enhance and implement the firm’s social media communications strategy for multiple accounts and handles.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Operate one-on-one with multiple internal stakeholders/thought leaders to push out content via their social media accounts and handles.
- Design and maintain a social media calendar using a SaaS platform such as Hootsuite.
- Plan campaigns around high impact content and events.
- Secure consistency of the firm’s message platform and integration into all social media platforms and handles.
- Create and implement a social media strategy to align with business goals.
- Monitor social media channels, campaigns and analytics. Conduct competitor analysis.
- Set specific objectives and report on Return on Investment.
- Liaise with followers, respond to queries in a timely manner and monitor social engagement.
- Keep up-to-date with current technologies and trends in social media, design tools and applications.
- Train stakeholders/thought leaders on best practice for social media.
- Incorporate search engine optimization strategies in content creation for added visibility and awareness.
- Other duties as assigned.
Job Requirements:
- Bachelor’s degree in journalism, communications, marketing, or equivalent experience required.
- Minimum 3 years of professional social media experience planning and managing content in a corporate or agency setting required.
- Effective writing experience in the marketing communications field required.
- Proficient experience in AP style writing required.
- Proven HTML experience required.
- Team player with strong work and customer-service ethic required.
- Strong communication skills with the ability to adapt to shifting priorities and multiple decision makers required.
- A high degree of accuracy, attention to detail and quality control required.
- Ability to work under pressure to meet deadlines required.
- Ability to handle multiple projects simultaneously.