Charu Interactive is looking for a talented Social Media & Content Marketing Manager in Chicago, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Produce, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Identify the target customers (buyer personas) and effectively build target audiences for our small/medium-sized local clients.
• Oversee, listen and respond to users in a “Social” way while cultivating leads and sales.
• Enthusiastically liaise with clients to help create genuine and engaging content that is shareable.
• Make suggestions and implement new features to develop brand awareness, like promotions and competitions.
• Plan and implement the content and social media strategies to align with our client’s business goals.
• Design, optimize and manage high performing/converting Facebook Ad campaigns and report weekly/monthly on campaign performance.
• Set specific objectives and report on ROI.
• Monitor analytics and web traffic metrics.
• Provide monthly reporting on social and content marketing.
• Cooperate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Interact with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design (Ex: Facebook profile pictures, timeline cover, and blog layout).
• Keep up-to-date with current technologies and trends in social media, applications, and design tools.
• Perform research on audience preferences and the current benchmark trends.

Job Requirements:

• BS/BA degree in marketing or relevant field (or provable/demonstrable social media experience).
• Minimum of 3 years in social media management.
• Effective work experience as a Social Media Manager / Social Media Ads Manager.
• Expert knowledge of effective Facebook ad campaigns (ideally for small/medium-sized businesses) – Including conversion landing page management/optimization and follow up automated e-mail marketing campaigns (such as Sharpspring/ClickFunnels/HubSpot).
• Proficient experience with content marketing management.
• Familiarity with Adobe Creative Suite preferred (or similar).
• Deep knowledge of SEO, keyword research and Google Analytics (to work in collaboration with the SEO team).
• Demonstrated understanding of online marketing channels.
• Proven experience in web design editing (specifically WordPress blogging and web page content editing).
• Strong communication skills.
• Analytical and multitasking skills.
• Strong copywriting skills.
• Ability to deliver creative social media-friendly content (text, image, and video).