• Customize the local websites using pre-configured templates from OC and according to legal & cultural restrictions.
• Announce updates on local news, events, loyalty programs, brand information, educational modules, etc. on owned channels B2C & B2B, and maintain local store finder.
• Cooperate with external publishing agencies.
• Support SEO (e.g., define local keywords, improve search performance, optimize landing pages and diversify sources of traffic by using local search engines).
• Support local markets with SEO efforts for local sites (e.g., develop new linking opportunities, maintain link portfolio for PMI’s websites, monitor SERPs).
• Assure SEO best practices are being used in PR and social media.
• Maintains digital retail footprint by ensuring Google My Business Center and other local directories have the latest retail store, kiosk and store within store updates.
• Set up store review monitoring for Rapid Response.
• Disavow local negative links in Google Search Console.

Job Requirements:

• University degree in sales, marketing, communications or related field.
• Fluent English and another European language required.
• Effective experience in an SEO role within an agency or client-side.
• Well organized and highly structured individual, with the ability to give attention to detail.
• Up to date with the SEO industry and the latest trends.
• Able to demonstrate extensive experience within an SEO role and have strong analytical capabilities.