Expedia Group is looking for a Senior Marketing Automation Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Operate the marketing automation applications such as Marketo and Marketing Cloud in day-to-day marketing operations.
• Cooperate with Egencia’s campaign and field marketing teams to effectively target prospect and customer accounts and individuals within those companies with relevant and valuable messaging.
• Be a superuser and a go-to expert. Provide guidance, recommendations and training on how best to use our marketing automation tech stack.
• Lead a very talented remote team and empower them to fulfill a high volume of requests while maintaining the best in class standards.
• Design campaign and database performance report providing feedback to the business on a regular basis.
• Create and deploy best practices and document processes to ensure that we are achieving maximum efficiency and scale in our marketing automation operations.
• Keep current with the latest developments in email marketing, including the latest trends and available tool.

Job Requirements:

• BA/BS degree in marketing, computer science, communications, or related field.
• Minimum 5 years of experience working in marketing automation applications to deliver email campaigns.
• Effective experience in marketing automation stacks and their use in a b2b go-to-market environment. You love technology and you love email marketing.
• Demonstrated understanding of data and reporting requirements and can collaborate on plans for and use of machine-learning models, analytic models, and reporting strategy and tools.
• Proficient experience in Salesforce, Marketo and Salesforce Marketing Cloud or a similar tech stack.
• Be both dedicated and passionate about finding creative and meaningful ways to put marketing technologies to work to deliver scale and untapped value and potential.
• The ability to handle and prioritize across multiple project and initiatives with a willingness to ask questions and a desire to communicate effectively with your peers and managers.