Nebo is looking for a Senior Digital Media Buyer in Atlanta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Operate with the associate director of display and/or other paid media directors to standardize the paid media department’s approach to media buying and planning.
- Work as the lead team resource for clients and the internal team in regards to digital and traditional media channels, including programmatic, native, video/TV, audio/radio, rich media, etc.
- Work as an expert in programmatic media, strategy, buying, and implementation, as well as the latest industry trends and updates.
- Promote and approve media plans for clients that support their overall digital marketing program.
- Lead large advertising budgets across channels and partners while maintaining accurate records of spend.
- Estimate, negotiate with, and select media publishers, vendors, and platforms that align with client goals.
- Manage strategic planning sessions and meetings with the paid media team, clients, and vendors.
- Review deliverables/strategy and provide feedback to other team members.
- Directly lead one or more display or programmatic specialists or other paid media team members, providing guidance and performance feedback through regular one on one meetings and formal reviews.
- Contribute to departmental growth and development initiatives.
- Establish and facilitate training plans for new team members, leading training sessions and coordinating with other team members as needed.
- Lead new business efforts/sales pitches from a media buying standpoint.
- Support clients and team members on non-display paid media initiatives when departmental needs arise.
Job Requirements:
- Minimum 2 years of dedicated experience in media buying and planning.
- At least 3 years of experience managing multi-channel paid media campaigns.
- Effective experience managing 6+ figure budgets and campaigns across multiple digital advertising channels including paid search paid social, display, retargeting, video, etc.
- Proficient client-facing and public speaking experience.
- Solid written and verbal communication skills.
- Strong research and analytical skills.
- Ability to multitask and meet deadlines under pressure.
- Proven track record in Microsoft Excel.
- Deep knowledge of digital advertising platforms including Google Ads, Microsoft Advertising, and paid social platforms.
- Familiarity with Google Analytics, Adobe Analytics, and Google Tag Manager.
- Proficient experience in managing direct reports.
- Sound proficiency of Ad Serving platforms such as Google Campaign Manager.
- Expert in media vendors, platforms, verification partners and DSPs such as Display and Video 360, Amobee, Centro, The Trade Desk, etc.
- Familiarity with DMPs and/or CDPs a plus.
- Google Analytics and Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile).
- Active interest in keeping up with the paid media industry and latest trends.