TripAdvisor is looking for a Senior Digital Marketing Manager in Needham, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage existing high-quality high-scale Paid Social campaigns to revenue and efficiency goals.
• Optimize current campaigns to increase key performance indicators.
• Develop and execute an expansion strategy to gain an audience and grow revenue.
• Work closely with cross-functional teams (engineering, product, creative, marketing, operations) to align strategies with the goals and objectives of the overall business.
• Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans.
• Conduct formal A/B testing plans to optimize campaigns and channels.
• Stay abreast of the competitive landscape and develop new initiatives.
• Develop and foster exceptional relationships with partners across the travel and advertising industries.

Job Requirements:

• Bachelor’s degree in marketing, business, economics or engineering required; MBA a plus.
• Minimum 2 years of hands-on work experience in Paid Social Marketing is strongly preferred.
• At least 5 years of work experience in online advertising, traffic acquisition and marketing analytics with an emphasis on generating high ROI.
• Highly analytical and detail-oriented.
• Effective experience managing an international portfolio is strongly desired.
• Proficient experience collaborating with developers on technical specifications.
• Expert level proficiency in using data to make business decisions, build business cases and support campaign optimizations.
• A results-oriented, seasoned performance marketing expert who thrives on identifying and executing large business opportunities.
• Comfortable with multi-tasking in a very fast-paced work environment.
• Proven experience in travel industry is a plus.
• Solid business acumen.
• Should be self-motivated, able to work effectively in an autonomous environment, proactive and persistent.
• Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detail.
• Ability to work well with many types of people across multiple global offices.