CHIMP is looking for a Senior Digital Content Manager in Vancouver, Canada. If you meet the requirements below, you are eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate with internal stakeholders to determine our annual content strategy and plan based on core marketing and business objectives, trends/themes and key audience needs.
• Infuse our brand into all our marketing content, and explore new ways to introduce and connect more donors to our offerings.
• Craft content strategies and experiences that engages and nurtures our donors, throughout the CHIMP ecosystem.
• Supervise CHIMP’s marketing content production for Demand Generation campaigns and works to ensure they are as efficient as possible.
• Own development and management (planning, tracking and reporting) of all of content development work.
• Cooperate with our digital marketing manager on supporting content creation for marketing campaigns and infuse our blog content with trending SEO keywords.
• Design, align and track content creation and curation efforts to the annual plan; develop a dashboard of reach and engagement achievements and track in-flight initiatives for executive reporting.
• Map content creation to donor journeys and personas to support account-based marketing and digital initiatives.
• Operate hand-in-hand with our Sr. Manager, PR and Comms to help develop newsworthy stories that the media will pick up.
• Own the development of both created and curated content that may include emails, landing pages, ads, white papers, presentations, webinars, sales collateral, blogs, articles, case studies and videos.
• Continually test web content to determine the optimal approach to reaching and engaging various segments of our target audiences.
• Recognize opportunities for content efficiency and automation and working cross-functionally to implement them.

Job Requirements:

• At least 5 years experience in digital content writing.
• Effective experience creating or applying consumer journeys and; personas a plus.
• A professional journalism/ marketing qualification or degree is preferred.
• Strong digital content, SEO/SEM and; editorial skills.
• Excellent planning and organizational skills.
• ‘Can do’ attitude.
• Outstanding writing skills.
• Excellent written and spoken English.
• Solid attention to detail and proofreading skills.
• The ability to prioritize a varied and demanding workload.
• Ability to work independently and; collaboratively with cross-functional teams.