Honeypot Marketing is looking for an SEM & PPC Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Operate within client budgets and seek methods of lowering the cost to the client per click.
• Oversee major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
• Improve PPC campaigns for clients which optimize visibility, oversee graphics design, copywriting, and keyword selection.
• Lead and ownership of WordStream, AdEspresso, Unbounce and ClickFunnels.
• Constant improvement of advertising and messaging within all campaigns.
• Enhance message, campaign terms and lifecycle development.
• Assure the highest quality of work and service for in-house and client campaigns.
• Secure the team collaborates on in-depth recommendations.
• Recognize new metrics for measurement depending on specific client needs.
• Co-ordinate with the team new mini-campaigns and programs to ensure the content schedule is dynamic and effective.
• Guarantee the team understands key traffic metrics we are concerned with optimizing.
• Secure all PPC & Social campaigns are fully optimized.
• Propose or discuss changes to paid strategies and plans with the team members and clients.
• Record and lead these meetings.
• Produce the client with strategic and upcoming tactical paid updates.
• Present content support to paid activities from (d) and also lead any shift in execution based on the results found in (d).

Job Requirements:

• Minimum 3 years of PPC/SEM experience with proven knowledge of various components, tactics and channels (we know we already said that).
• Effective experience in delivering results from an unbranded search.
• Proficient project management and campaign execution experience.
• Expert knowledge of HTML, SEO, Google Analytics (incl. Google Tag Manager) & Social Ad Platforms (eg. Facebook Audiences) is required.
• Motivated, outgoing personality with a solid command of the English language (written & spoken).
• Creative, inventive thinker and problem-solver with a ‘can do’ and ‘will do’ attitude.
• Great ability to manage relationships and workflows involving diverse operational groups.