Digitopia is looking for a Paid Search Strategist in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Launch and optimize PPC campaigns.
• Design compelling ad copy and directing the creation of display ads.
• Lead campaign expenses, staying on budget and estimating monthly costs.
• Examine performance and implementing appropriate action plans to achieve target metrics.
• Calculate and proving ROI for your clients.
• Execute and verify goal tracking.
• Provide reports that assess performance, pinpoint issues and identify new opportunities.
• Stay abreast of PPC and SEM trends.
• Present feedback and insight to fellow paid search team members.

Job Requirements:

• Minimum 3 years of recent experience managing Google Ads campaigns (preferably in an agency environment).
• Effective experience in building and running both lead gen and shopping campaigns.
• Proven track record in keyword analysis, conversion analysis, and landing page analysis.
• Proficient experience in data analysis and reporting.
• Expert knowledge of SEO and digital marketing concepts.
• Deep working knowledge of analytics tools (Google Analytics, Hubspot, etc.).
• Strong communication and facilitation skills to manage projects and positively influence collaborators.
• A sound sense of ownership, drive and urgency.
• Solid Google Ads Certification.
• Outstanding HubSpot Certifications.
• Familiarity with utilizing Google Tag Manager and Google Optimize.
• Demonstarted understanding of multiple marketing platforms such as Facebook, Instagram and Bing.
• Good Google Analytics Certification.
• Wide knowledge of WordPress, Magento and Shopify.
• Essential understanding of HTML & CSS.