Caliber is looking for a Marketing Manager in Edinburgh, UK. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve and implement a marketing strategy in accordance with budget and timeline.
- Promote agency relationships with journalists and respond to requests from journalists.
- Lead PR releases with the content team.
- Head the logistics for trade shows, stand layout, etc. co-ordinate attendees and digital collateral.
- Direct on the design of marketing materials to be given out at events.
- Manage event budget.
- Assure case studies are written, work with account teams to get information.
- Ensure that key collateral is up to date.
- Maintain & update marketing/case study copy on the Caliber website.
- Maintain consistent positioning and messaging throughout the website.
- Stay all consultants & trade bodies up to date with the latest information.
- Design a set of central credentials for presentations – develop and keep up to date.
- Manage all social media platforms and content calendars.
- Regularly update award entry tables, write submissions.
Job Requirements:
- Bachelor’s degree in Marketing.
- Minimum of 5 years of experience.
- Proficient experience of digital paid promotion.
- Proven experience of SEO tools, analytics platforms.
- Demonstrated understanding of other aspects of online marketing including PPC, online PR and paid social.
- Effective marketing experience, either in-house marketing role or agency side.
- Self-sufficient and able to use own initiative.
- Strong digital marketing skills (particularly social) as well as traditional marketing.
- A respected leader in multichannel content creation.
- Adaptable to change.
- Solid team player – able to gain trust, respect and confidence quickly and effectively.
- The professional, confident and friendly manner in business situations.
- Excellent oral communication and presentation skills.
- Outstanding organizational and interpersonal skills.
- Conversant in Microsoft Office.
- Great ability to seek out opportunities through marketing.