StayNTouch is looking for a Marketing Automation Specialist in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Own all aspects of email development and deliverability for the company.
- Create and manage all lead scoring and nurture programs in Marketo
- Email templates development and optimization.
- Lead existing landing pages and develop new ones when necessary.
- Oversee deliverability rates and address issues as necessary.
- Conduct demand generation tasks such as creating emails, landing pages, templates, forms, etc.
- Analysis and QA marketing automation programs to ensure quality.
- Head lead data accuracy, including updating, de-duplication, importing and exporting records, and ongoing maintenance.
- Support Marketing Automation integration with CRM (Salesforce)
- Aid in integrating additional platforms into the Marketing Automation tool.
- Minimum 2 years previous experience using Marketing Automation platforms such as Eloqua, Marketo, Pardot and or Hubspot.
- Effective experience with managing and optimizing complex email campaigns.
- Deep knowledge of database management concepts and best practices.
- Demonstrated understanding of B2B digital marketing, lead and demand generation.
- Solid organizational, analytical and planning skills with great attention to detail
- Strong written communication skills.
StayNTouch delivers an entirely new approach to how hotels can dramatically improve operations and margin, how the hotel connects and engages their guests and how guests experience their hotels.